Cookie Policy

Last updated on 23.03.2022.

This Cookie Policy explains how Modular Technologies OÜ (hereinafter “Tuum”) uses cookies and similar technologies to recognise you when you visit our website ( It explains what these technologies are and why we use them, as well as your rights to control our use of them.

What are cookies?

Cookies are small data files placed on your computer or mobile device when you visit a website. Cookies enable website owners to better understand how you interact with their website.

Cookies set by the website owner are called first party cookies. Cookies set by parties other than the website owner are called third party cookies. Third party cookies enable third party features or functionality to be provided on or through the website (e.g. advertising, interactive content and analytics).

Depending on the lifespan, cookies can also be either classified as “persistent” or “session” cookies:

  • Persistent cookies stay on your device until their expiry or until you choose to delete them.
  • Session cookies are deleted immediately when you close your web browser (end the browser session).

Why do we use cookies?

On our Website, we use third party cookies. There are several reasons: some cookies are required for technical reasons in order for our Websites to operate, and we refer to these as “essential” cookies. Other cookies also enable us to track and target the interests of our users to enhance the experience on our Websites. Third parties serve cookies through our Websites for advertising, analytics and other purposes. 

The specific types of third party cookies served through our Websites and the purposes they perform are described below.

Type of cookies we use

Essential cookies

Essential cookies are strictly necessary to enable you to move around the website and use the features of the website you have chosen. These cookies do not collect any personal data.

ProviderCookie namePurposeType of CookieExpiry
GoogleCONSENTShows if the consent is given or pending.Persistent2 years
Hubspot__cf_bmThis cookie is necessary for Bot Fight Mode solution to function properly. Learn morePersistent 1 day

Performance cookies

Performance cookies enable us to enhance the performance and functionality of our Website. Further, these cookies collect information that helps us customise our Websites for you, and understand how our Website is being used or how effective our marketing campaigns are.

ProviderCookie namePurposeType of CookieExpiry
Google Analytics_gaUsed to distinguish users.Learn morePersistent2 years
Google Analytics_gidUsed to distinguish users.Learn morePersistent1 day
Google1P_JARUnique ID to remember user’s preferences. Learn morePersistent1 month
Google Ads_gcl_auUsed for experimenting with advertisement efficiency across websitesPersistent3 months
Hubspot__hstcThe main cookie for tracking visitors. Learn morePersistent6 months
Hubspot__hsscThis cookie keeps track of sessions.This is used to determine if HubSpot should increment the session number and timestamps in the __hstc cookie. Learn morePersistent30 minutes
Hubspot__hssrcUsed to recognise the visitor’s browser upon reentry on the website. Learn moreSession 
HubspothubspotutkThis cookie keeps track of a visitor’s identity. It is passed to HubSpot on form submission and used when deduplicating contacts.Persistent6 months
Hubspotcf_clearanceUsed for security purposes. It stores CAPTCHA information which determines that a user is a legitimate human and not a bot or other malicious actor.Persistent1 year
LinkedIn_guidUsed to identify a LinkedIn Member for advertising through Google Ads. Learn morePersistent90 days
LinkedInli_gcUsed to store consent of guests regarding the use of cookies for non-essential purposes. Learn morePersistent2 years
LinkedInli_mcUsed as a temporary cache to avoid database lookups for a member’s consent for use of non-essential cookies and used for having consent information on the client side to enforce consent on the client side. Learn morePersistent2 years
LinkedInlidcTo facilitate data center selection. Learn morePersistent1 day
LinkedInlangUsed to remember a user’s language setting to ensure displays in the language selected by the user in their settings. Learn moreSession 
LinkedInAnalyticsSyncHistoryUsed for measuring the performance of page content using A/B split testing.Persistent1 hour
LinkedInlms_analyticsTo identify LinkedIn members for analytics. Learn morePersistent1 month
LinkedInbcookieHelps to uniquely identify devices accessing LinkedIn to detect abuse on the platform. Learn morePersistent2 years
Hotjar_hjSessionUserA cookie that holds the current session data. This ensures that subsequent requests within the session window will be attributed to the same Hotjar session. /  Used to create a user ID associated with the site and the browser from which it is accessed. This ensures that on subsequent visits to the same site the behavior will be attributed to the same user ID.Persistent1 year

Marketing cookies

Marketing cookies are used to make advertising messages more relevant to you. They perform functions like preventing the same ad from continuously reappearing, ensuring that ads are properly displayed for advertisers, and in some cases selecting advertisements that are based on your interests.

ProviderCookie namePurposeType of CookieExpiry
Facebook_fbpHelps to distinguish users. Learn morePersistent3 months
GoogleNIDStores user’s preferences for ad retargeting purposes.Persistent6 months
Google__Secure-3PAPISIDShow relevant and personalized ads.Persistent2 years
Google__Secure-3PSIDShow relevant and personalized ads.Persistent2 years
Google__Secure-3PSIDCCShow relevant and personalized ads.Persistent1 years
LinkedInlms_adsUsed to identify LinkedIn Members off LinkedIn in the Designated Countries for advertising. Learn morePersistent1 month

Changing your cookie settings

You have the right to decide whether to accept or reject cookies. You can exercise your cookie rights by setting your preferences in the Cookie Consent Banner (notification in the form of a pop-up that explicitly asks for user’s opt-in consent before deploying cookies). This banner allows you to select which categories of cookies you accept or reject. Essential cookies cannot be rejected as they are strictly necessary to provide you with services.

If you no longer wish to receive cookies, you can modify your cookies’ settings via your browser settings:

Please note, changing your cookie settings also means that some functions on the Website may not work properly.

Updating this cookie policy

We may update this Cookie Policy from time to time to reflect, for example, changes to the cookies we use or for other operational, legal or regulatory reasons.

The date at the top of this Cookie Policy indicates when it was last updated.

If you have any questions about our use of cookies or other technologies, please contact us at